Townhouse
You know it's Townhouse before you see it.
A recurring sonic signature for a series of line-drawn animated skits, with sound design across the set. Townhouse had to sound like Townhouse, not like OYO.
The brief
Townhouse is OYO's flagship property, and it needed to read younger and funkier than the parent brand. Two layers. Sound design for each skit, and a signature that bookends every one of them and travels with the sub-brand on its own.
What shipped
The picture is a series of doodles that come to life with sound, so the sound was cut to the frame rather than to the film. Against Animal Advertising's line drawings we placed the accent that lands the joke, the texture that gives a flat drawing weight, and the silence that sets up the next one. The signature had to survive being lifted out of any single skit. Honky-tonk piano carries the funk. A downward trumpet trill closes the phrase and does the identifying work. It ships in two parts, an intro prelude and a campaign identity.
What it changed
Over a million views across the series. 312K per film on average.
Listen
The audio for this case is not published yet.